There has been a huge shift in how the individual has been able to take control of their affairs and how their image rights and other intellectual property generally have become ever more valuable. As a response to this, Guernsey has launched the world’s first registrable image right.

The eagerly awaited image rights legislation in Guernsey is due to come into force on 3 December 2012. This will interest anyone currently in the public eye anywhere in the world, or who is not yet well known but anticipates having a high public profile in the future. Jason Romer explains why.

A picture is worth a thousand words – but for celebrities, it could be worth thousands of pounds. Collas Crill’s managing partner Jason Romer says Guernsey’s new image rights law could be the best way for those in the public eye to protect their assets. This article first appeared in Legal Week, 3 February 2012.

The long-awaited Image Rights legislation in Guernsey has now been made available for consultation. The consultation period runs until 7 March 2012. This briefing note sets out the key points of the Image Rights (Bailiwick of Guernsey) Ordinance, 2012 (the “IR Ordinance”).

Regardless of whether fame is exploited or guarded, in today’s celebrity obsessed world it is important that individuals have control over the use of their name, likeness, distinctiveness and personality: their ‘image’. This article explains how Guernsey is positioning itself to become the key global centre for image rights registration and management.

Guernsey benefits from a modern, state of the art legal regime and is often at the orefront of innovative developments. This article explains how Guernsey image rights are to make significant impact protecting image use and structuring tax planning.

Guernsey has been promising innovative intellectual property legislation for a while now. A lot has been done already to bring this vision into reality. With the role of the super injunction being hotly debated in the UK recently, the Policy letter in August Billet reflects the far sighted and visionary approach adopted by the Guernsey IP Office and the Commerce and Employment Department.

With the ongoing rise of social media as a platform for both companies and individuals, it is vital that brand owners ensure that they are the rightful owners of their own names in these areas.

The valuation of IP continues to be a very difficult and complex subject. Determining the correct value of IP is important for the running of a business, as Brandon Doffing explains.

Jersey’s new IP laws should enable Jersey to become compliant with, and party to, a number of international treaties and conventions, recognition which would undoubtedly further secure Jersey’s reputation as a first class jurisdiction in which to do business. By Brandon Doffing.

The recent spate of super injunctions has gripped the UK press for some time now. Several high profile individuals have been revealed to have applied for super injunctions to be granted to prevent third parties from disclosing (usually) damaging revelations about them to the public. Gareth Morgan explans what a super injunction is and how it relates to image rights.