The use of the imagery is all powerful. It is hard to imagine twenty or thirty years ago that dead celebrities would be being used for advertising. Guernsey has recognised the limitations of this and has introduced a law allowing the registration of personality rights and their associated image rights.

The world of image rights is operating in a rag bag fashion with no clear right anywhere in the world. The Guernsey Image Right grants much wider protection than any other current form of intellectual property in the field of image rights and personal branding. In this note we set out some of the interesting points in the new law and why we consider this new right as an additional and important tool in the armoury for potential enforcement.

As a professional adviser, if you have a client who has an image that is likely to be or already is valuable, you should be considering whether they could benefit from registering their image rights. This article aims to explain the key advantages of a Guernsey Image Right.

There has been a huge shift in how the individual has been able to take control of their affairs and how their image rights and other intellectual property generally have become ever more valuable. As a response to this, Guernsey has launched the world’s first registrable image right.

The eagerly awaited image rights legislation in Guernsey is due to come into force on 3 December 2012. This will interest anyone currently in the public eye anywhere in the world, or who is not yet well known but anticipates having a high public profile in the future. Jason Romer explains why.

A picture is worth a thousand words – but for celebrities, it could be worth thousands of pounds. Collas Crill’s managing partner Jason Romer says Guernsey’s new image rights law could be the best way for those in the public eye to protect their assets. This article first appeared in Legal Week, 3 February 2012.

The long-awaited Image Rights legislation in Guernsey has now been made available for consultation. The consultation period runs until 7 March 2012. This briefing note sets out the key points of the Image Rights (Bailiwick of Guernsey) Ordinance, 2012 (the “IR Ordinance”).

Regardless of whether fame is exploited or guarded, in today’s celebrity obsessed world it is important that individuals have control over the use of their name, likeness, distinctiveness and personality: their ‘image’. This article explains how Guernsey is positioning itself to become the key global centre for image rights registration and management.

Guernsey benefits from a modern, state of the art legal regime and is often at the orefront of innovative developments. This article explains how Guernsey image rights are to make significant impact protecting image use and structuring tax planning.

Guernsey has been promising innovative intellectual property legislation for a while now. A lot has been done already to bring this vision into reality. With the role of the super injunction being hotly debated in the UK recently, the Policy letter in August Billet reflects the far sighted and visionary approach adopted by the Guernsey IP Office and the Commerce and Employment Department.

With the ongoing rise of social media as a platform for both companies and individuals, it is vital that brand owners ensure that they are the rightful owners of their own names in these areas.