Guernsey is establishing itself as a market leader in the realm of image rights.

Design rights offer the ability to protect the physical appearance of an item and provide registered protection for up to 25 years.

Just like any other piece of IP, domain names have to be actively registered and managed as part of a portfolio of IP assets.

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Collas Crill IP is a Guernsey-based company offering a wide range of traditional IP services as well as new and innovative products to IP owners and their agents.

Patents protect the functionality of an item, last for 20 years and give the owner a monopoly right to produce and sell that item in the territory concerned.

As the most important asset for most brand owners, it is vital that trade marks are registered and managed.

The concept of an ‘image right’ is relatively new when compared to ‘traditional’ intellectual property (“IP”). Generally speaking, an ‘image right’ may be defined as a right intended to protect the use of an individual’s name, image, likeness or other aspect of his or her distinctiveness or personality.